The trust of key market players in our organization is also expressed by the attendance of reputable hotel operators such as Marriott International group, Hyatt group, Archipelago group, Accor, InterContinental Hotels Group (IHG), CROSS, Bali Villa Association (BVA), Ubud Hotel Association (UHA), Swiss-Belhotel International among many other high-ranking companies and associations as sellers.
This year some new integrated industry from state-owned enterprises will join BBTF for the first time together with a series of exciting Indonesian exhibitors such as Regions of Bali, Yogyakarta (DIY), DKI Jakarta, East Kalimantan, Bangka Belitung Islands, Riau Islands, West Java, West Nusa Tenggara (NTB), East Nusa Tenggara (NTT), South Sulawesi and West Sumatra.
In response to market demand, BBTF will showcase and promote sustainable tourism products for a responsible future. Further, a particular focus is also being given to health, emphasizing the current growth of the wellness and medical tourism industry as well as community-based tourism.
Business contracts to be generated during our B2B events are estimated to reach IDR 8.5 trillion in 2023, showing a 63.5 percent increase compared to the IDR 5.2 trillion produced in 2022. A very promising progress that will hopefully keep on growing in months ahead.
This year, the BBTF committee presented some top speakers and invited stakeholders to a tourism seminar prior to the trade show. Opportunities and challenges of quality and sustainable tourism, and health tourism business development will be discussed. New learnings on sustainable tourism practices will be reviewed too, as experiences that can create positive ripple effects, benefiting not only the environment but also the local economies and communities that rely on tourism revenues.
“BBTF is taking proactive steps to ensure a brighter and more sustainable future for the tourism industry – this year we invite Indonesian government officials to open the event. The chairman of the People’s Consultative Assembly of the Republic of Indonesia (MPR-RI) together with the Minister of Tourism and Creative Economy” commented Putu Winastra – referring to the brief agenda of this forthcoming annual Indonesia’s leading international travel fair.